Case studies
Brand, content and events for fintech, payments and digital-asset companies. Here is some of what we have built.
Ant International x 2C2P
Before the acquisition, we grew 2C2P's LinkedIn from 15K to 55K+, all organic, with content grounded in the payments landscape. After it joined Ant International, we created its new identity.
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Ant International x 2C2P Merchant Summit
To mark 2C2P's 20th anniversary, we brought merchant partners from across Southeast Asia together for its first-ever invite-only summit at South Beach Hotel, Singapore. Themed “Elevating Payments”, the event featured bespoke centrepiece installations and the premiere of 2C2P's first brand film.
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Empowering Ambitions with Ant International
We brought Ant International’s “Tech for Growth” vision to life at Singapore FinTech Festival, creating an engaging brand experience in an exhibition space that welcomed over 1,000 attendees. From interactive demo zones and multilingual messaging to a live payment showcase with LiHO, we turned complex payment solutions into tangible, real-world experiences.
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Ant International x 2C2P Whitepaper Campaign
From just 25% of its target to a 447% increase in leads. We turned around 2C2P's underperforming whitepaper campaign through smarter audience exclusions, creative testing and native-language localisation, driving significant improvements in campaign performance.
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Kaia Summit
A bold new direction for Kaia, shifting the conversation from gaming to stablecoins. Under the theme “Shaping the Stablecoin Wave”, we designed and produced a full-day summit featuring industry panels, immersive experience zones and interactive activations, creating a platform to introduce Kaia’s new vision and spark conversations around the future of stablecoins.
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Heineken Santa’s Takeover
Heineken wanted to help its partner bars sell more over the festive season. Inspired by degen culture, we gave Santa a glow-up with a simple mechanic: spend, spin, win. A digital jackpot concept with instant gratification and customised prizes.
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Ride the Kaia Wave
More than a rebrand launch, Kaia’s first event was designed to turn brand awareness into action. Bringing “Ride the Kaia Wave” to life, we transformed the guest journey into an immersive brand experience, with every touchpoint strategically designed to build understanding, spark interest and drive sign-ups for the Kaia Wave Program.
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Klima Dubai Hours
Keeping Klima in the conversation at one of crypto’s biggest events. At TOKEN2049 Dubai, we turned real-time insights from panels, sessions and industry conversations into timely, relevant content across RWA, DeFi and stablecoins, reinforcing Klima’s active presence in the sectors shaping the future of crypto.
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Klima Protocol Brand Identity
From KlimaDAO to Klima Protocol, we shaped a new brand identity around the shell, symbolising protection, value and evolution. Through a distinctive visual language, campaign videos and social content, we made complex DeFi concepts more accessible and brought Klima’s next chapter to life.
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Kaia Wave Program
For the Kaia Wave Program with LINE, we collaborated with partner agencies including Animoca Brands, putting each grant winning game studio's US$10K behind the right creators from their rosters across five markets. Over four months: 228 creators, 59 campaigns, 81 Telegram groups, 5M+ impressions and 200K engagements.
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$Klima Fair Launch
When Klima moved to a new chain and a new token model, the easy option was to make the switch quietly. Klima chose the opposite. It invested in trusted crypto voices, including Boxmining, Crypto Rover and Axel Bitblaze, so the move would be seen, heard and openly discussed. Our role was simple: get the project as much attention as possible on X. We grew and managed Klima’s X channel, built the influencer strategy and coordinated creator content across X and YouTube, keeping the community informed and engaged throughout the transition. Klima had no booth at TOKEN2049 Dubai, so we created content from the live event on real world assets, DeFi and stablecoins, the categories its new launch sits in, and pushed it on X through Klima’s channel and the creators to get as many eyes on it as possible.
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Amplify your Payments Ambition Series
Putting real businesses at the heart of the payments story. Through a merchant spotlight series, we brought 2C2P’s “Amplifying Your Payments Ambition” promise to life, showing how its payment solutions help merchants streamline transactions, improve customer experiences and support business growth. The series reinforced 2C2P’s position as a growth partner while building relevance across new industry verticals.
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Yixing Xuan Teahouse Website Revamp
Bringing over three decades of tea heritage to a new generation. We took this little teahouse on Tanjong Pagar Road, rated 4.9 on Google, from a very traditional-looking website to a proper working online shop, powered by Shopify on WordPress, helping it stay resilient in today’s market.
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Rev X Group Brand Identity
Challenging the conventions of financial advisory. For RevX Group, an agency under AIA, we developed a bold brand identity built around its entrepreneurial spirit and ambition to do things differently. Anchored by a distinctive X, the visual system combines expressive typography, striking colours and dynamic design elements to establish a confident, disruptive presence in a traditionally conservative industry.
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